I was quite afraid to brew this tea based on how it smelled from the bag. The scent was super potent and it reminded me of cough medicine. My boyfriend thought it smelled like weird soda. I erred on the side of caution (strange smell and hibiscus) and brewed it just for five minutes. Thankfully, it’s not at all scary and actually quite pleasant. This would make a great iced tea, so that’s how I’ll finish up my sample I’m thinking. The berry flavors are definitely present, but the hibiscus is at the forefront (though, not too hibiscus-y or I wouldn’t drink it).