The dry leaf aroma is sweet and fruity. The brewed tea aroma is distinctly cherry. I’ve had a few cherry-flavored teas before, but this one has the most spot on, authentic cherry flavor. It is pretty good plain, but I did add a little Truvia to ramp up the sweetness. I let the cup cool and enjoy this much better as an iced tea. Overall, a very enjoyable cuppa! Thanks Sil for the sample!