This smells and tastes just like a watermelon jolly rancher, and let me say I love watermelon jolly ranchers! I ordered starter grade matcha with delicate flavor. The flavor is pretty nice and you can still taste the earthiness of the matcha. I really enjoy how the sweetness and earthiness come together for a very balanced flavorful drink. I would also like to note that I prefer drinking matcha cold, I just mix with a little bit of water until it has dissolved then add ice and some more water. It is delicious this way, and I also could not think of having hot watermelon matcha. This is my favorite go to morning drink, I often open at work and have to be there at 4:45 in the morning, this gives me a great pick me up and energizes me for work, and boy do I need it. I have yet to sweeten this, but would love to know what sugar or rock sugar does to the flavor profile, I would really have to lose the earthiness of the drink, and too much sugar could end up making this taste like kool-aid which I would not want either. Looking forward to ordering this matcha again soon!