The aroma is just like a vanilla almond cookie, and I’m a sucker for great aroma. The taste, however, was far weaker than I expected. Perhaps because it’s decaf? I was surprised that the tin recommended only 2-4 minutes to steep. I think I’ll go longer next time, or maybe use more than 1 bag in my cup. The flavor intensified a bit as it cooled, though (the lady at Sparrow Hawk did mention that it was great iced!). Milk and sugar, as usual.