This tea has a lovely sweet nose. I initially tried drinking it without sugar, and Liked the taste, but was distracted by a slight bitterness. When I added NutraSweet (which I usually use with flavored teas) the bitterness disappeared and the fruit flavor seemed to improve. It now had a soft, fruity flavor, and a nice finish. The more I sipped, the more I liked it. I also thought I detected a hint of caramel.