Grabbed this for my first cup of the morning. Thought a great flavored tea would help liven up my breakfast of cheerios. This tea did not let me down. The blueberry flavor is rich and tastes just like blueberry preserves/jam that would be in the center of a wonderful, fresh bakery danish. There is sweetness in the cup that reminds me of sweet pastry flakes and if I slurp it a bit, I get the creamy cheese center. Great cup for this morning!