I have been drinking this stuff cold brewed in a mason jar and it is fantastic! I try to let it sit for a few days before I drink it, but the wait is difficult. The genmaicha is surprisingly refreshing when cold. I have been sweetening it lightly and it really goes well with the cherry. I still have a hard time picking out the cheesecake aspect of cheesecake flavored teas. Is it just a creaminess to it I wonder? Either way, I need to slow down on this so I don’t plow through the whole bag in one week.