Smells nice and vanilla like. I can pick out a bit of the rooibos scent too. Once brewed this tea is just a bland mixture of vanilla and rooibos taste. Totally unremarkable and boring until I add sugar. Once it is sweetened it is enjoyable, but still not impressive and not worth the higher price tag of Dammann Freres. I could get this in a grocery store brand like Mighty Leaf in a similar silken brewing pouch. This gets a meh from me.