I purchased this tea this afternoon at Whole foods as I needed an additional caffeine free cup for the evenings. I agree with some of the previous tasters who stated that the flavor is delicate. However, after reading the notes I used two teabags instead of one in my mug. This helped the flavor be more robust. I really liked this as an evening sip. The apple flavor is subtle. It does NOT taste like apple cider exactly…but more like an apple wine? Not sure. I really like it though.