My first time trying Genmaicha so I have absolutely nothing to compare it to other than my new friend Houjicha Gold, but they are both very different from any teas I have ever tried before. The dry leaves, matcha, and rice had much less scent than either the Houjicha or regular Sencha. The brew is green of course with a roasted rice sent. Very mild compared to the Houjicha – almost hard to taste, but the roasted cereal mixed with that yummy “umami” especially on the bottom of the cup is worth concentrating on. I feel so guilty for liking these two new teas so much, but these are both getting second order. I am excited to try the Den’s Senchas I ordered too, but first must finish my O-cha organic still left in my cupboard.