Vegetal. Mild. Out of all the Den’s senchas I’ve tried, this one is the closest to being bitter. When I brewed it the suggested way, it was both weak and a tad bitter. So I experimented with brew temps and times, and found I got the best flavor when I brewed it for 2 min. 15 sec. at 150 F. When I brewed it this way, it was not bitter, and the grassy flavor stood out. The liquor is pale green in color. It’s a better quality sencha than many I’ve tried; however, it does not have the umami and depth of savory flavors I get from some other senchas, such as Den’s Fukamushi Sencha Yame.