Think woody campfire smoke, inhaled, then consumed as a liquid. Doesn’t make you cough, but otherwise this is pretty much my experience of this tea. Can be pleasant or not depending on your taste and your emotional associations with campfires. I could easily close my eyes and be transported back to some great times with this imagination-inducing tea. Drinking it straight would be an acquired taste, but I’ll blend this with other teas to add a bit of smokey depth.