I love this tea! The dry flavor is very strong. It is almost sour smelling but very sweet also. When being steeped in water it’s smell gets increasingly sweeter until the smell is fully blueberry. The color is very very deep blue, Almost purple. The taste is just like the smell. Very sweet, with a very strong flavor of fresh blueberries. It tastes just as amazing hot as it does cold. Though I prefer it hot over cold. I highly recommend adding sweetner and or milk. I like it with either or both, it greatly improves the flavor (hard to believe).