Red Leaf included a sample of this with my order (thanks!). I’ve only had matcha once before. I really didn’t like it then; I remember finding it bitter. It was prepared the traditional way at the Harney & Sons shop in NY, so the taste can’t be chalked up to user error (at least not on my part).
Anyway, this is light years away from my previous experience. I make this as a latte using ~1 heaping teaspoon in 8 oz of hot rice milk blended with a handheld electric milk frother. So. Good. I can’t stand eggnog but this comes out as a creamy vanilla. The sweetness of the rice milk really complements the flavor nicely. I had this with a bagel and cream cheese for brunch today. It really held its own without overwhelming the food. If it didn’t take a few more minutes to make than regular tea, I’d probably be having this every morning.
I don’t have enough experience with matcha to measure against, so no rating for now.