I’ve heard Ito En being called the “Lipton of Japanese tea”, meaning that the quality is very low. But I saw some of this at a store, liked the aroma coming from the leaves, and decided to sample it. It was much better than I expected. It was more lightly flavored than senchas I am accustomed to, but was still very satisfying. Less buttery than other senchas I’ve had, but a little bit more sweet and vegetal. It was very good.