I have to say that, especially for a plain black tea, I find this divine. I’ve purchased a few boxes and it’s a staple go-to tea for a quick cup of tea that’s bold and refreshing when I have little time. I do drink it with sugar (1 tsp.) to enhance the flavor. Deep and rich, careful not to oversteep. My son enjoys it with me sometime. Just refreshing and a nice rich black tea taste.