I smell cocoa. I’m brewing this tea and it actually smells like cocoa. If I put my nose a little closer to the cup, I also get hazelnut. My first taste was of cocoa, hazelnuts and black tea. I’m drinking it w/o milk or sugar. Right now I’m thinking how happy I am for buying a whole tin of this instead of a sample. This tea just tastes wonderful. The reviews on this tea convinced me to try it. I’m very glad that I did.