I know this isn’t a breakfast tea but it looks like coffee and the taste is very earthy and mellow. It has no bitterness or astringency at all and is very easy to drink. I like the fact that its easy to measure, just one birds nest in 8 oz of water and 6 minutes later you have it. Its also cheap as you can steep it 4-5 times and the taste doesn’t waver much. I like it.