My mom used to drink this tea when I was a kid as a replacement for coffee, so the aroma and flavor hold a strong sense of nostalgia for me. This IS a weird tea, now that I’m a more experienced tea drinker, perhaps an acquired taste. But the musky sweet aroma and bitter coffee-like flavor is really enjoyable if you give it a chance. Great with a dash of cream and honey, a favorite for cold winter mornings for me. Also wonderful blended with a smidgen of Scottish breakfast tea for a little kick of caffeine!