I tend to steep this Houji-Cha a little longer than the 30 sec recommended time. I prefer: 2 min 30 sec @ 175 degrees Fahrenheit. This produces a pale amber colored cup, with a light honeysuckle nectar with a lasting toasted almond notes. Reminds me of a weaker Phoenix Dan Cong oolong; also, lingers like some the dark teas (pu-erhs). This is a great option for one that wants to mix it up a bit and still stay with a straight tea.