It smells like cinnamon – yum! First few tastes were really nice – mild and cinnamon-y. Then the tart (apple or hibiscus?) kicked in – not as nice. I can see why so many people said “no hibiscus please!”. I don’t have a lot of experience with hibiscus, as I tend to avoid fruity blends. Might try it again. Not pleased about the need for artifical flavours – what, the long list of ingredients wasn’t enough?