After trying La Vanille at the longer brew time recommended and not liking it, I decided to do the minimum brew time suggested on this (two minutes) and it came out just lovely. Unlike La Vanille this looks like a loose leaf tea which pleased me. It smells like a cookie – as it should. It is delicious with milk and honey which is no surprise since Lupicia lists it under teas recommended for milk tea preparation (which, in Japan, means sweetened) and the label recommends adding milk as well. It tastes like a caramel cookie and if that doesn’t appeal to you well, we have very dissimilar tastes.