This tea has a nice, dark color and a crisp, smoky aroma. The flavor is not bitter, not too dry and not very smoky at all, as I thought it would be from the aroma and my experience with other Keemun teas and blends such as English Breakfast. It is even less smoky than its nearly as delicious sibling, Hao Ya “B”. It has a very clean, crisp, fresh taste, very complex and sophisticated. This tea has a depth of character unlike any other tea I have tasted. This really is an excellent tea. It does not need cream or sugar to be fully appreciated, but I found that if you do use cream and sugar, both work better with this tea than either alone, but be cautious; you only need a very small amount of both to augment rather than overwhelm this tea’s natural flavor, which just keeps getting better and better with every sip. Even the aftertaste is itself a unique and flavorful experience. I must admit, this tea has greatly improved my heretofore under-informed opinion of Keemun teas and may indeed have supplanted others as my tea of choice. I am delightfully surprised by how delicious this tea is and I’m already looking forward to my next cup and to sharing this tea with others!