This was the last of the sample. I could see this becoming a semi-regular tea for me.
Not only is it one of the more reasonably priced senchas of this company, but it’s mild (yet not weak) and flavorful.
It does well at different temps, is easy to brew, and would be a very good introduction (in my opinion) to Japanese greens. Thumbs up.

EDIT
Interesting!! I just found a huge connection between ATR teas and Ito-En teas!
Looks like if you’re interested in Japanese greens from ATR, Ito-en carries the same ones far cheaper! (This seems like more than coincidence… I would guess Ito-en is their supplier)

Check this out:
1) ATR’s “River of Heaven” http://www.lepalaisgourmet.com/river-of-heaven-tea.html
And Ito-en’s “Ama-no-gawa” http://www.itoen.com/leaf/index.cfm?sp=product&catID=7&id=267
2) ATR’s “Kabusecha Plum” http://www.lepalaisgourmet.com/kabusecha-plum-tea.html
and Ito-en’s “Gion” http://www.itoen.com/leaf/index.cfm?sp=product&catID=7&id=273
3) ATR’s “Lavender Sencha” http://www.lepalaisgourmet.com/lavender-sencha-tea.html
and Ito-en’s “Lavender Sencha” http://www.itoen.com/leaf/index.cfm?sp=product&catID=7&id=65
4) ATR’s “Yame Gyokuro” http://www.lepalaisgourmet.com/yame-gyokuro-tea.html
and Ito-en’s “Yame Gyokuro” http://www.itoen.com/leaf/index.cfm?sp=product&catID=3&id=12 (Ito-en is $50 cheaper for 2oz!!)
5) ATR’s “Honyama Sencha” http://www.lepalaisgourmet.com/honyama-sencha-tea.html
and Ito-en’s “Honyama Sencha” http://www.itoen.com/leaf/index.cfm?sp=product&catID=3&id=4 (Ito-en is $25 cheaper for 3 oz!!)
6) ATR’s “Earl Grey Sencha” http://www.lepalaisgourmet.com/earl-grey-sencha-tea.html
and Ito-en’s “Early Grey Sencha” http://www.itoen.com/leaf/index.cfm?sp=product&catID=7&id=66
(The descriptions are almost the same!)
7) ATR’s “Vanilla Hojicha” http://www.lepalaisgourmet.com/vanilla-hojicha-green-japanese-tea.html and Ito-en’s “Vanilla Hojicha” http://www.itoen.com/leaf/index.cfm?sp=product&catID=7&id=67
(Their Genmaicha and Genmaimatcha’s also look the same)

Preparation
180 °F / 82 °C 1 min, 0 sec
LiberTEAS

Doesn’t surprise me at all. I suspect they also get some of their blends from SpecialTeas. Since I won’t ever shop with American Tea Room … this is really good information.

Shinobi_cha

Exactly — I was a bit disappointed, because I was still curious to try some of their offerings, but I would never do business with them again. Now I’m happy to know I can find these teas elsewhere (and, at FAR cheaper). After all, it’s not the poor teas’ fault!

Dorothy

Wow, nice find.

Shadowleaf

It is also interesting how ATR also describes the tea as even more delicious than Ito-en does. I guess you have to give it some verbal “justice” to support such a price difference. This will hardly give them any more credits, especially after their somewhat suspicious ratings of their own tea and personal attacks.

Not that I use the ATR. Ito-en is, not surprisingly, everywhere here in Japan. I am not a big fan of their bottled sencha, but I do enjoy their bottled genmaicha. Only 105 yen!

Thank you for letting us know!

Shinobi_cha

Have you tried any of their loose leaf green teas? I’m curious about a number of their senchas, which look like they are from all different regions and it would be interesting to compare and see if there are big differences…

Shadowleaf

I have yet to try their loose leaf tea, but I will keep an eye open for them next time I visit a tea vendor or a department store. ..Which reminds me of that I have not seen an Ito-en store here, just their bottles in stores and vending machines. Oh well, I will have a look for them anyway. :)

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LiberTEAS

Doesn’t surprise me at all. I suspect they also get some of their blends from SpecialTeas. Since I won’t ever shop with American Tea Room … this is really good information.

Shinobi_cha

Exactly — I was a bit disappointed, because I was still curious to try some of their offerings, but I would never do business with them again. Now I’m happy to know I can find these teas elsewhere (and, at FAR cheaper). After all, it’s not the poor teas’ fault!

Dorothy

Wow, nice find.

Shadowleaf

It is also interesting how ATR also describes the tea as even more delicious than Ito-en does. I guess you have to give it some verbal “justice” to support such a price difference. This will hardly give them any more credits, especially after their somewhat suspicious ratings of their own tea and personal attacks.

Not that I use the ATR. Ito-en is, not surprisingly, everywhere here in Japan. I am not a big fan of their bottled sencha, but I do enjoy their bottled genmaicha. Only 105 yen!

Thank you for letting us know!

Shinobi_cha

Have you tried any of their loose leaf green teas? I’m curious about a number of their senchas, which look like they are from all different regions and it would be interesting to compare and see if there are big differences…

Shadowleaf

I have yet to try their loose leaf tea, but I will keep an eye open for them next time I visit a tea vendor or a department store. ..Which reminds me of that I have not seen an Ito-en store here, just their bottles in stores and vending machines. Oh well, I will have a look for them anyway. :)

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