Found this tea from a local cafe!
Interestingly, while I’ve enjoyed flavored sencha, I haven’t enjoyed flavored houjicha as much in the past (I’ve had vanilla houjicha before, maybe others, but that’s the only one I can remember).
This begins with that familiar roasted aroma, but ends very sweet. The presence of the white chocolate seems to add some real sugar to this (though, probably not a lot). I think their description is somewhat accurate— especially in the aftertaste, the aroma and flavor are like toasted marshmallows. Pretty good.
That being said, I still think I prefer regular houjicha to this. But, Art of Tea has created a unique and enjoyable blend that, I’d guess, many would really enjoy.