This was my first time trying a purple tea. I look forward to trying more. As recommended by Butiki Teas, I tried it using different times and water temperatures. The info provided below was the first go round. I tried it at 160 degrees first and it tasted much like a lighter oolong, or perhaps a strong white. The blueberry was definitely present and pleasant, but didn’t hit you over the head. At the other extreme, i.e., boiling, this tea came across similar to a weakish black tea in color and taste. Again, the blueberry was nicely balanced. In short, I think this would be a great desert island tea because you could brew for whatever you were in the mood for and only need the one package. With that in mind, the tea stands on its own merits. It’s not a gimmick. Worth trying and enjoying.