Down and dirty, this tastes just like a Red Hots candy. Another comparison would be cinnamon Altoids, but stronger. If you HATE cinnamon this is your personal kryptonite. If you merely like or tolerate the stuff then proceed with caution. This was my first experience with Harney and Sons, and I found this stuff above average for a bag tea, though admittedly it is tough to get an accurate read on the tea base on this because of the strength of the cinnamon. A decent anytime tea, and a pretty good holiday tea, also.