This is a nice tea, but it took a couple of cups to reach that opinion. Why? I’m not sure, but it may have been the water. The first time was at home using non filtered water from the tap. This has never given me a problem before, but the tea wasn’t as flavorful as the smell from the container would lead you to believe. The next cup was made with filtered water. Wow! What a difference. Much, much more flavorful and tasted just like coconut cream pie. Hats off to 52teas. If you like tea and coconut cream pie, this match up is hard to beat. If you normally take milk in your black teas, don’t use it here. I tried a cup that way thinking it might accent the creamy flavor, but it really masked it instead. Looking forward to another cup or two of this one.