The toasted rice flavor makes for a tea that feels warm and filling. It does not overpower the green tea flavors, but is instead a great complement to it. I particularly like genmaicha during winter-time. I cannot compare with other brands of genmaicha, but there is no detectable bitterness, and a great flavor. Cooling the water down before steeping and keep steeping time down may be important to avoid bitterness. It leaves a nice aftertaste from the toasted rice that can last quite a while.