I just got this in the mail! I love this tea. It really does taste different without the added German rock sugar. Not really in a bad way. It’s just noticeable. This almost tastes like Big Red gum at times. This is a tea that my husband always wants a cup of if I’m brewing some. This tea can take much more of a beating than a 2 min. steep time and I normally like to brew it for 3-4 min. This tea really wakes me up and I would recommend it as a mid-day type tea.