The tea is a bright orange color, typical of Hoijcha.
The smell is a light roast, comforting and warm and slightly nutty.
The taste is rich and roasted, not quite nutty. Slightly astringent, but not quite bitter. It doesn’t have a very complex flavor profile. The flavor doesn’t really come out until you slurp it however. Caramelized and sweet, there are hints of strawberry.
For a more complete review go here: http://teasnobbery.com/2010/07/30/tea-review-hoijicha-made-from-kukicha/