I wish I had liked this more, given the reviews it had as I ordered it. Now, do not get me wrong it is a very tasty matcha indeed, but it is also not the best for my taste in this price range. I made it on two separate occasions to ensure my opinions.
This matcha is very smooth, buttery and not chalky at all in texture, and does not require re mixing. People who like their matcha more on the buttery side and less vegetal, will love this, it’s like Pure but if my taste buds are recalling correctly, this matcha has more depth in taste complexity than pure but less strength. It has a nice astringency to it, a little too astringent for matcha for me, but not at all bitter. I also don’t think it froths up well in comparison. My biggest complaint came in the after taste department, it’s astringent for matcha, and lacking of that wonderful lingering slight cocoa taste you can get with premium matchas.
I happened to buy an additional tin of this to send to my mother who has expressing interest in matcha tea! It will be interesting to see what she will think of it as it will be her first matcha ever.
Current winner for me is still Aiya, and my next purchase to try will be ocha! Love me some matcha :)