Cherry is one of those flavors that gets me to buy things I wouldn’t normally. This tastes of something fruity but I’m not sure it’s cherry. After looking at the ingredient list, I see there isn’t anything cherry about this tea other than the name. Possibly the ‘natural flavors’ but who really knows. It tastes a lot like hibiscus. Who thought that would be a good pairing for almost anything herbal? The hibiscus generally overpowers whatever else it’s with and this is no exception. I suspect that some other people are right and it would be better as an iced tea.