I am a big matcha drinker. I bought pure matcha from their website and I haven’t heard much about this brand other than some reviews on twitter and steepster. They seemed to have good reviews so I went for it. What I can tell you is that is 100% Ceremonial Matcha. definitely one of my favorites. It smells like matcha should smell, FRESH!!! The taste is even better. I created a steepster account just to leave this review so I hope it helps. See ya.