On first impression, one would think they were looking at hot cocoa mix. It has the look and smell of it, after all. Sweet yet robust. Only after pouring hot water and whisking the heck out of it, does one find its black tea-ish-ness clear. Of the blended Assam and Darjeeling profiles, the former dominates. This is more malty than muscatel, but it also possesses a nutty middle and a sweet finish. Astringency is thankfully mild but still there. Only gripe I have is that this clumps quite easily, a pre-sift with a strainer is required. Other than that, a very good new take on an old school form.
Full Review: http://www.teaviews.com/2011/03/15/review-pure-matcha-black-matcha/
