Before steeping, it smells kind of like dark chocolate, malty, and maybe a little like caramel, plus of course some smokey notes.
Taste wise it is kind of hard to describe. Kind of floral in addition to malty tasting. To me it kind of tastes like a cross of the different flavors I get from Indian and Chinese teas. It reminds me somewhat of their bailin gongfu, but has its own thing going on. All I know is I cold brewed some, added ice and sugar, and really like it that way so far.