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Full disclosure: I won this as a prize from Red Leaf Tea for helping to rename their Sugar Destroyer tea so I am not sure what the flavour strength is on this one. Thanks RLT! I would guess it’s not very strong as I didn’t get much aroma from the bag. There was some definite sweetness, but it smelled sort of generic, much like I found the cookie and cream matcha to smell. Actually, they both sort of smelled like the caramel matcha. For a non-green tea drinker, I think I need really high levels of flavouring in my matcha to make it palatable. Otherwise, what’s the point in flavour, eh? : )

The taste is..something else altogether. It is sweet. Not sugar sweet, but naturally sweet, rather than an addition. Sort of like how fruit is sweet but candy is cloying? Anyway, it’s yummy. Smooth with a sense of richness. I wouldn’t call it cheesecake if I hadn’t seen that on the label but it IS nice. Once again, a stronger flavour level would probably help distinguish the taste for me but that’s a personal weakness. I do get a bit of bitterness that lingers on the tongue – I’m not loving that. I think I will add a hint of honey to nix that.

Okay, honey may have turned into grapefruit agave. So sure me, it’s delicious. With the sweetener, the bitterness is muted and barely noticeable, which I prefer. I think this mixed with the caramel matcha would be super delicious – though it’s good on it’s own, it needs a little something to take it up a notch for me. It would be super yummy as an additive to a smoothie or cookies or something like that.