The aroma is awesome – perfectly pumpkin pie, and the first few sips were delicious! As the cup went on, though, the pumpkin flavor became a little too much. It almost tasted lemony, strangely. But, I only added a tiny bit of soy milk and no sugar, and I might have steeped it a bit too long – probably more than 5 minutes. I’ll give this another try, for sure. I think it would be best with a good splash of milk and a spoonful (or more) of sugar, but we shall see!