This is some hardcore “chai” (I use the term loosely – is there even any tea in it?) It reminds me of a spice bag for slow-cooking some cut of meat over the holidays. Very strong aroma- perfect for wintry evenings and cool spring days. Its definitely more cinnamon-y than anything else. I like it with vanilla almond milk and, sometimes, some type of sweetener. Since its got such a strong mélange of flavors, I don’t mind adding agave nectar, as its flavor doesn’t ruin the chai (I use rock sugar if I don’t want to taste the sweetener itself). I’m not the biggest fan of chai, and would put this in the “go big or go home” category. Nothing timid about this stuff.