I have had plenty of matchas in my day, and let me just say that this matcha taste like heaven in a cup! I had no idea what to expect, but the taste was just like the title! PURE! So fresh with a beautiful scent. It had a creamy vegetal taste that is almost indescribable. I definitely recommend this tea to any and all tea lovers! Hands down, one of the BEST matchas I have ever had, if not the best.