Mom & Dad brought back a box of this for me when they went to Ireland last summer. I’ve been slowly sipping my way through it. This has become my morning coffee alternate when I don’t have time to brew a cup of pour-over coffee or my travel mug is dirty. It’s not too bitter, particularly when I add a little honey and milk. I don’t know if I’ll buy another box when this one is gone, but I am enjoying it for what it is.