I had this tea at Matcha Box, a pop-store run by Matcha Source owner Alissa White. The tea itself was a bit more bitter than some of the thick ceremonial grade matchas I have tasted over the years, but I can appreciate that. The bitterness actually provides additional immune functions, and if I had my sweet while drinking (as is traditional), it would’ve been greatly reduced. Either way, you must try this tea if you are a matcha enthusiast. If you are in NYC, stop by Matcha Box (33 Crosby St, b/w Grand & Broome)…but hurry, it closes at the end of June (1 month only)!