Yum. Very, very strong coconut aroma – I can smell it in my work locker as soon as I open the door! The scent backs off a little once you brew it, but still pretty powerful. It’s ok because I love the way coconut smells. The flavor is sweet, nutty and buttery. Actual piece of coconut in the tea impart a slightly slippery feel… I hesitate to say ‘greasy’ because it sounds negative, but the oils in the coconut bits do come out after a hot steeping. I could see some people put off by it but it doesn’t bother me.