I bought this tea because I love blueberry flavoured things, and DAVIDs Tea has rarely disappointed me. When opened, it smelt divine, and I had my first cup as is, no sweetener/sugar or milk/soy. The blueberry-preserve taste was a little overpowered by the black tea. I added to my second cup, a few days later, a little agave. Pure bliss. The agave seemed to bring out the preserve flavour quite nicely. And right now I am drinking it with a splash of milk and a hint of sweetener. It`s quite lovely, but the reviews are right – with milk added, it turned the most horrifying colour I have EVER seen in a tea.