We had this with lunch today. With our food, it was rich and chocolate-y, but after the meal the remaining tea seemed to get a tad bitter. I was drinking it plain and youngest added milk and sugar. It could have been my imagination, or just being really sensitive to the change in taste once it was no longer paired with food. I have a hard time with this tea. Sometimes I really like it, sometimes I find it weak, sometimes it is too strong. It is one of the few teas that have that chameleon effect for me.