This is a very nice breakfast tea. I often have it in the afternoon with Pepperidge Farm cookies as well. It is not as strong as some keemuns, being lighter in cocoa notes and lacking smokiness as well. This is a great keemun for people who don’t like strong keemuns. They say it has red wine or muscatel flavors, but so far I haven’t picked that up. I will have to try to sharpen my senses….