This keemun has the classic keemun flavor you would expect – cocoa and a little smoke. But it tastes like a resteeping of leaves you had already enjoyed! A while back we tasted this one side by side with the Hao Ya A from Harney and Sons, and this is weak and pale by comparison. If you want full, powerful Hao Ya A flavor, get Harney. If cocoa notes and light smoke are a little much for you, this one should do nicely. My youngest daughter loves this tea and our tea party guest liked it very much as well.