I just don’t get what makes this breakfast blend bold. It’s smooth and a bit cocoa-y but there’s not real impact to it. And it tastes a bit like cocoa nib flavored cardboard when additives are included. A breakfast blend that can’t handle a little sugar and milk? Doesn’t qualify as a breakfast blend to me. Anyway, dropping the rating just a hair because I have found that I consistently ignore and avoid this tea when deciding what tea to have each morning. It’s just kind of dull.