The aroma coming from the bag and the cup is great, but the flavor is disappointingly weak. I added cream, sugar and honey, which brought out the flavor some. It is especially disappointing because I like the idea od blackberry and sage together, and the what I can taste tastes natural. I just wish there was more of it. I don’t know if the problem is that they put too litlle tea in the bag, or too little flavoring, or if the tea base is inferior grade tea.