So strong, but so good. I first got a taste of this tea when my boyfriend’s father brought me a box for Christmas. I don’t bother with milk for this one, just some sugar, raw if I’ve got it. If nothing else wakes you up in the morning, this will. It can be a bit bitter, but so can chocolate, and I still love chocolate as well. And just a quick note for migrane sufferers, mother tried a cup of this tea when she had a migrane one day (sometimes the caffeine helps her), and she claims that the headache was gone before she finished the cup!